Lead Generation

The Case

Tenda, one of the biggest construction and property developers in Brazil specialized in affordable housing, started its activities in 1969 and has been going through a constant process of renewal since then.

With projects across the country and an average of 271 thousand monthly chats, the company was seeking more dynamic, updated, and broad support channels, to deliver an effective experience throughout the customer journey.

The sales volume consistently increases every month, refining a lead segmentation strategy and approach alignment

The Purpose

Botmaker developed and deployed personalized AI solutions that facilitated the strategic and automated utilization of conversational flows, which led to advanced lead segmentation and reduced expenses on paid media investments. The bot implementation allowed:

Data enrichment, measurement of specific interests, evaluation of financial constraints, and/or even for one-off triggers or integrated into communication workflows.

Ability to find contacts that didn’t convert previously and to collect new data, creating lead clusters with essential conversion characteristics that eventually go back to the sales team. 

Moreover, the Botmaker platform was integrated into the construction company's ERP system, leading to another innovative project involving artificial intelligence bots in customer support known as "Jump in line". Essentially, the sales team prioritizes customers with the highest purchase potential.

The Success


of store sales come from
the lead retrieval process


of NPS growth (in the after-sales bot), greater satisfaction
when interacting with the construction projects through the bot


digitalization of post-sales processes


of all post-sales issue openings
are handled by the bot
“The integration of the Botmaker system with ours makes these customers be the first in touch with our salespeople, which brings fast and assertive results"

Elizabeth Lopreato, Marketing Manager from Tenda