Botmaker developed and deployed personalized AI solutions that facilitated the strategic and automated utilization of conversational flows, which led to advanced lead segmentation and reduced expenses on paid media investments. The bot implementation allowed:
• Data enrichment, measurement of specific interests, evaluation of financial constraints, and/or even for one-off triggers or integrated into communication workflows.
• Ability to find contacts that didn’t convert previously and to collect new data, creating lead clusters with essential conversion characteristics that eventually go back to the sales team.
Moreover, the Botmaker platform was integrated into the construction company's ERP system, leading to another innovative project involving artificial intelligence bots in customer support known as "Jump in line". Essentially, the sales team prioritizes customers with the highest purchase potential.