Botmaker developed Lacta's new Easter bot for direct-to-consumer sales via WhatsApp. Named 'Easter Bunny - Lacta', the bot interacts with the consumer in a fluid way, through text messages and videos, presenting Lacta's Easter portfolio, with a complete menu of options. The supply of products is 100% made by Lojas Americanas, guaranteeing stock during the entireEaster 2021 sales period.
After choosing the item, the consumer enters the postcode of the location where they wish to receive the purchase and receives a link that directs them to the cart, where the payment is made and the order is finalised, on Lacta's website. All the necessary integrations were developed in partnership with Botmaker to enable this complete marketing and sales bot.
Botmaker's bot uses artificial intelligence and machine learning elements, with technology integrated into the Whatsapp API that makes it possible to track the entire consumer journey. In addition to the product catalogue, the bot allows the consumer to access available promotions, the service channel (SAC) and the "Work with me" area. Finally, there is the option of corporate sales, with discounts for employees and companies.