PLATFORM | NOTIFICATIONS ENGINE

Millions of conversations started
at the right moment.

Start scheduled conversations with millions of customers and prospects on WhatsApp, Messenger, Instagram and other channels. Use it to share news, sell, run campaigns and improve customer service.

SENDING NOW
Cart recovery0conversations started
What is Notifications Engine

Your notifications hub.

It’s where you set up, segment and schedule notifications to your customers. Instead of waiting for the customer to reach out, your business starts the conversation, in bulk or one by one, on WhatsApp, Messenger, Instagram and many other channels.

Bulk or individual sends
Segmentation with manual or bulk upload
Pre-designed templates
Recurring notifications
WhatsApp, Instagram, Messenger, SMS and API, on one platform.
WHAT IT’S FOR
CommunicateNews, alerts and reminders on the channel your customer uses most.
SellCampaigns and offers for the right audience that turn into sales conversations.
Serve betterBilling, appointments and order status before the customer asks.
Why notify

Waiting for the customer to reach out means letting the opportunity slip.

A forgotten cart, a bill coming due, a booked appointment, a customer who went quiet. Each of these moments calls for a message. Compare both scenarios:

Without Notifications Engine
With Notifications Engine
Forgotten cart

Emily left a pair of sneakers in her cart last night.

Nobody reminded Emily about the purchase.
Lost sale
Bill coming due

Carlos’s bill is due on Thursday.

Carlos forgot the due date.
Late payment
Appointment tomorrow

Anna has an appointment at 10 AM.

Anna forgot the time.
No-show and an empty slot
Inactive customer

Megan hasn’t bought anything in 90 days.

The brand fell off Megan’s radar.
Customer lost to a competitor

Without a reminder, each of these moments depends on the customer’s memory.

How it works

From the right audience to the reply,
‍in four steps.

All inside Botmaker: segmentation, templates, sending, conversation and metrics.

Talk to the right audience.

Create user groups with platform data, a spreadsheet or your CRM, and filter by variables, channel, conversation and activity.

Manual or bulk user upload
Active users, inactive users or both
Dynamic or static groups

A message that feels written for each customer.

Use Meta-approved templates with variables that bring in each person’s name, order, amount or date, plus quick reply buttons.

Marketing, utility and authentication categories
Several pre-designed templates ready to use
Image, video, document and buttons

Schedule once. Send to millions.

Schedule bulk campaigns or send a single notification. Sends can also come from the agent’s flow or from your systems via API.

Bulk or individual sending
Scheduling by date and time
Integration with ERP, CRM and e-commerce

Every reply becomes a conversation.

The AI agent replies to whoever interacts with the notification, and you track every send: sent, delivered, read and replied.

AI agent takes over the conversation instantly
Handoff to your team with full context
Reports by template, line and user type
The notification is just the start

The customer replies.
The AI agent resolves.

When the customer replies, an AI agent takes over the conversation instantly and, if needed, hands it off to your team with full context.

UTILITY TEMPLATE

Get paid sooner, without collection calls.

Due date reminders with amount, date and payment link. If the customer has questions, the agent explains and negotiates.

Earlier payments and fewer defaults
UTILITY TEMPLATE

A full schedule, no no-shows.

Confirmations and reminders for appointments, visits and bookings. Anyone who needs to reschedule does it right in the conversation.

Fewer no-shows and fully booked slots
MARKETING TEMPLATE

The sale that was slipping away comes back to the chat.

A reminder at the right moment, with the product and an incentive. The agent answers questions and sends the link to check out.

Carts recovered in the conversation
MARKETING TEMPLATE

A Black Friday that turns into sales conversations.

Personalized offers for each segment on dates like Black Friday and Cyber Monday. Interested customers go straight to an agent who knows the catalog.

More sales per campaign
UTILITY TEMPLATE

The alert arrives before the problem.

Balance, usage or limit alerts with the option to top up right there, without opening another app.

Instant top-ups and no surprises
UTILITY TEMPLATE

The customer knows before they ask.

Confirmation, shipping and delivery updates triggered by your systems via API, in real time.

Fewer “where’s my order?” requests

What message should your customer get today?

We’ll show you how to build your first campaign with your own data.

Full control over sending

Schedule, track and stop sends
‍whenever you want.

Bulk campaigns across several channels at once, with real-time control from start to finish.

CampaignBlack Friday · Full base
SENDING
WhatsApp
0
Instagram
0
Messenger
0
SMS
0
RecurrenceEvery Monday, 9:00 AM
Sending limit5,000 per hour
Pause sending
Cancel sending
Try it: pause, resume or cancel the send.
Recurring notificationsSchedule once and repeat daily, weekly or monthly.
Track and stopWatch sends in real time and cancel at any moment.
Sending limitsSet limits by number of notifications and conversations.
Block listManage who asked not to receive messages.
Import from your CRMGroups from Salesforce, Workplace and Microsoft Teams.
Goal-based campaignsGroup notifications and campaigns and measure each goal.
Metrics

Every send, measured
‍from send to reply.

The conversation start report shows what happened with each notification and where to adjust your next campaign.

Status of every notificationNot sent, sent, delivered, read and replied.
Filters that matterBy period, template, WhatsApp line, source and user type.
New and returningSee how much of the audience was already talking to the brand.
Failures explainedThe reason for each failed send and a direct link to the conversation.
Conversation start metricsTemplate: invoice_reminder · Last 7 days
Download TSV
THIS WEEK’S FUNNEL
Sent100%
Delivered95%
Read70%
Replied11% of read
LATEST SENDS
invoice_reminder8,930 users · Mon, 9:00 AM
Sent
appointment_confirmation3 failures · number doesn’t exist
See reason
Illustrative data
From alert to sale

One scheduled message.
A whole journey resolved.

With Notifications Engine and AI agents, every stage happens on the same platform, for millions of customers at the same time.

01SegmentThe right audience, with platform or CRM data.
02NotifyThe message goes out on the scheduled channel and time.
03TalkThe AI agent instantly replies to whoever interacts.
04ResolveSale closed, payment made or appointment confirmed.
05MeasureResults from every send for your next campaign.

AI agents, ready today.

Book a demo with the team or create a free account.