RCS for Business

Go beyond SMS. Turn messages into experiences.

With RCS for Business, every message arrives with images, videos, buttons, and your brand identity, ready to drive a click, a reply, a sale, or whatever your business needs.

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Verified brand

Rich content

Interactivity

What is RCS?

RCS (Rich Communication Services) is the evolution of SMS. It transforms the messaging app already installed on a mobile phone into an interactive chat, without requiring customers to download anything. Instead of an unknown number, the message displays your company's name, logo, and verified badge. Rich content is what catches attention first, but knowing who sent the message changes how customers respond.

More impact: images, videos, and cards that highlight offers.
More interaction: buttons that make the next action easier.
More trust: brand identity and a verified business profile.

Its use is growing worldwide: global business RCS messaging traffic could exceed 200 billion messages in 2027.

More results in every conversation.

RCS message example

Brand ✓Verified business

An experience beyond text

Images, information and actions together in the same message.

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Talk to an advisor

RCS x SMS

SMS or RCS? Discover the differences.

RCS enhances traditional text messaging with visual content, brand identity, and interactive features.

Feature	SMS	RCS for Business Interactive Experience
Format	Plain text and links	Text, images, videos, GIFs, cards, and carousels
Brand Identity	Usually appears as a phone number or alphanumeric sender ID	Business name, logo, and verified business badge
Interactivity	Limited interaction, typically through replies or links	Action buttons, suggested replies, and calls to action
In-Message Actions	Links users can open	Links, calls, location sharing, and actions such as adding events to the calendar
Reporting	Delivery and sending reports vary by provider	Delivery, read, and interaction metrics
Experience	Direct and lightweight, suitable for one-off messages	More visual and conversational, within the native messaging app

Note: available features may vary depending on the country, device, operating system, mobile carrier, and provider. Not all features should be assumed to be enabled in every implementation.

key features

Everything your business can do with RCS.

Explore RCS features and discover how to combine content, interactivity, and customer support in a conversational experience.

Rich Media

Buttons and Actions

Verified Identity

Conversations and Support

Metrics and Scale

Content that goes beyond text

Present information visually and help customers understand their options without leaving the conversation.

Images, videos, GIFs, and PDFs
Cards with text, images, and calls to action
Carousels to showcase multiple products or services

Rich content

Cards and carousels

Showcase products, offers and information in visual formats.

Make the Next Step Easier

Turn messages into action points for customers, with quick options and clear paths forward.

Suggested replies and call buttons
URL or link opening
Location sharing and calendar actions

Interactive actions

How can we help you?

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Make Your Brand Recognizable in Every Conversation

With a verified sender, customers can instantly recognize who is messaging them.

Business name and logo
Verified business badge
Experience within the native messaging app

Your brand ✓Verified identity

A clear identity that helps build recognition and trust.

From Messages to Conversational Experiences

RCS integrates into your customer service journey, combining automation with human interaction.

Integration with AI agents
Handoff to human support
Responses and flows to guide customers throughout their journey

Conversational experience

Message received

AI agent

Human support

Measure Performance at Scale

Plan high-volume communications and track key metrics to understand how your messages perform.

Delivery and read reports
Click and interaction data
High-volume messaging

Metrics

Messages delivered

Reads

Clicks and interactions

Illustrative example.

use cases

One message can open up countless possibilities.

Use RCS to present information visually, make it easier for customers to respond, and guide them through key moments in their journey.

Promotions and Campaigns

Showcase offers with visual content and calls to action that encourage customers to learn more.

Product Discovery

Showcase products and services through cards, images, and carousels.

Customer Support

Answer questions, offer quick options, and make support easily accessible.

Notifications and Follow-ups

Share important updates and allow customers to reply or choose the next step.

Why Botmaker?

The full potential of RCS, all in one platform.

With Botmaker, RCS doesn't operate in isolation. It integrates with the same platform you already use to manage, automate, and measure conversations.

All Channels in one place

Manage RCS, WhatsApp, and other channels on the same platform without switching tools.

AI Agents

Respond automatically, qualify leads, and guide customers toward the next action, around the clock.

Integrated human support

When a conversation requires human assistance, route it to your team with the full conversation history.

Results in a single dashboard

Track deliveries, reads, and interactions alongside metrics from your other channels.