Botmaker Brazil has developed and implemented customized AI solutions that have enabled the usage of ChatGPT, ranging from assistance for human support to integration with the brand's Knowledge Base for greater accuracy and topic coverage. The most commonly used conversational flows are for:
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- Information about stores and promotions.
- Answering frequently asked questions.
- Registering people interested in receiving offers.
- Consulting the closest stores through the user’s shared geolocation.

The active communications to the database through opt-in are truly comprehensive, adopting a language that connects with customers. They include images and videos aimed at fostering greater user engagement. The highlight is the Festa Junina, during which customers participated in a fishing game where each fish represented a different offer.