The DOM bot has now reached its 3.0 version, optimizing the purchasing experience by integrating WhatsApp's catalog, which is more intuitive and faster. Customers are first presented with the best sellers, and it's easier to place orders directly from the app without having to navigate to other pages or apps.

The advantages of the Domino’s chatbot with this new catalog feature include:
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- An intuitive and simple virtual showcase for customers to explore and select products, with a focus on highlighting the best sellers.
- Detailed information and attractive images for each flavor option and complement, such as beverages and sides, assisting with decision-making
- The ability to add or remove items directly from the shopping cart, providing a comprehensive view of the order and all included products

With all these features available within WhatsApp, the integration of the catalog into the chatbot creates a customer-oriented purchasing experience, enhancing efficiency and increasing sales.

The agility in the ordering process and the delivery updates via WhatsApp have contributed to a more integrated and comprehensive experience, strengthening Domino’s image as a brand focused on excellent customer support. The success of this implementation is evident in the numbers and customer satisfaction. Following DOM's renewal in the first quarter, monthly order volumes saw a 78.16% increase, comparing January 2024 to October 2023. In addition to the significant increase in pizza orders, customers have also shown greater satisfaction with the service. According to an NPS (Net Promoter Score) survey, over 80% of customers are considered promoters, indicating they rated the service with over 8 points on a scale of 0 to 10, demonstrating a high level of satisfaction.