PLATFORM | ADS INTEGRATION

Ads integration with Google, Meta and TikTok

Connect your ad accounts to Botmaker and send the conversions that happen in chats back to your campaigns. Define what counts as a conversion, improve targeting and lower your ad spend, with all metrics gathered in dashboards.

Google Message AdsMeta AdsTikTok Ads
Online
Sponsored · Google
Specialty Coffee Kit with free shipping
Send message on WhatsApp
Aurora Coffee · AI AgentWhatsApp
Source: ad · Coffee Kit campaign
Waiting for conversion…
Ad platforms

From click to conversation, and from conversation back to the campaign.

The ad takes the customer to the chat. Botmaker answers, records what happens in the conversation and sends the conversions back to Google Message Ads, Meta Ads and TikTok Ads.

GOOGLE · NATIVE INTEGRATION

Google Message Ads

Click to WhatsApp in search: the ad shows a “Send message on WhatsApp” button on mobile.
Offline conversions sent automatically to Google Ads when the customer completes the goal in the chat.
Botmaker is a Google partner and requests account approval for you.
FACEBOOK AND INSTAGRAM

Meta Ads

Click to WhatsApp, Instagram and Messenger: the ad opens a chat with your brand.
Chat conversions and events sent through the Meta Conversions API (CAPI).
Name and variables of each event configured by you.
TIKTOK

TikTok Ads

Click to TikTok: the conversation starts in TikTok’s own messages.
Instant Messaging Ads (beta): the ad takes people to WhatsApp or Messenger.
Lead and product events sent to TikTok Ads, such as qualified lead and order placed.
WHY INTEGRATE

Bring chat conversions into your campaigns.

By reporting chat conversions to ad platforms, you improve results and lower ad spend, customizing the events you report and improving targeting.

Without integration
With Botmaker

More efficient ads

Process automation and optimized advertising spend.

Optimization

Task automation and better ad targeting.

Personalized conversations

Per-ad tracking, with the user journey optimized at every step.

Reporting

Specific metrics to validate the performance of each campaign.

HOW IT WORKS

Integration ready in four steps.

Everything is set up in Botmaker, using the ad accounts you already have.

1

Connect

In Integrations, under Ad platforms, link your Google Ads, Meta Ads or TikTok Ads account.

2

Advertise

Create campaigns that open the conversation on WhatsApp, Instagram, Messenger or TikTok.

3

Configure

In the Bot Designer, mark the block where the goal is met and choose the conversion event.

4

Optimize

Botmaker sends conversions automatically and campaigns learn from every result.

CONVERSATIONS PER AD

A conversation designed for every ad.

With ad-specific chatbots, each campaign opens its own conversation and the experience is personalized from the very first click.

Chatbots specific to each ad
Per-ad tracking at every step of the journey
Ad source saved in variables, to route each campaign to the right bot
Black FridayInstagram · Click to WhatsApp
“Oil change near me”Google Search · Message Ads
Headphones launchTikTok · Click to TikTok
Aurora StoreWhatsApp
Source: Black Friday · Instagram

Turn clicks into conversations, and conversations into sales.

In a 30-minute demo, we show you the integration with your ad accounts in action.

Conversions and metrics

You define the conversions and track every campaign.

Customize the events reported as conversions and see all metrics gathered in dashboards.

Conversion events

In each flow block, the Metrics and conversions tab defines which event is sent and to which platform.

WelcomeQualificationOrderPayment
Send toTikTok Ads
LeadLead event
TikTok Ads

Illustrative image: the actual setup and data sent vary by ad platform.

Metrics per campaign

Filter conversations that came from ads and track each campaign’s performance in the dashboards.

AllGoogle Message AdsMeta AdsTikTok Ads
Ad conversations12,480
Conversions2,310
Conversion rate18.5%
820
640
510
340
Black FridayLocal searchLaunchRemarketing

Illustrative image: actual dashboards may look different.

AI agents, ready today.

Book a demo with the team or create a free account.